What is a pricing process?
Have you ever wondered what a full pricing process looks like? Wonder no more, this is the start of a series of blogs which details every step of a full pricing process.
Pricing Your New Product (or Service)
When you are selling a product or service similar to others on the market, there are various tools you can use to work out comparative value and the price you should charge. But what do you do if you’ve got something brand new and there’s no comparison? The Van Westendorp's Price Sensitivity Meter is one approach.
